First and foremost, the role of the real estate agent is to serve as a bridge between sellers and buyers in the housing market. The job works both ways, where the agent is helping both the seller to connect with interested buyers, and the seller, introducing them to homes that are available on the market, and fit their needs, and price ranges. There has always been a need for agents in the real estate market, but while the market is demanding, what exactly is it that real estate agents should be doing for their sellers? Rating the right Realtor can make all the difference throughout this process.

Set an Asking Price

One of the most important things to consider when setting an asking price is that it should fall within 10% of the average sold price for houses in the immediate neighborhood. While there are exceptions here and there for homes with raised value from previous owners, this is a basic standard for determining reasonable selling prices. House pricing is less challenging when the housing market is doing well, and things are selling quickly, and in these instances, it’s easier to set prices that benefit both you as a seller, as well as the interested buyers.

There are a lot of variables that could go into choosing the best and most competitive price for your home, and it’s the responsibility of your real estate agent to converse with you regarding potential pros and cons of the property, compare neighborhood values, and settle on a price that you’re happy with for the market.

List the Property for Potential Buyers

Listing the property for potential buyers is what will get the home out there on the market, and will start bringing in offers from interested buyers. There are a number of sites that can be utilized now, so it’s in the best interest of you and your agent to list on as many property listing sights as possible, without compromising the credibility of you and your home. Some examples might be Zillow, Trulia, or HotPads to begin with.

If your real estate agent is working under a broker, the home should also be listed on the broker’s website. There is no shortage of locations where your house can be listed, and shown to interested buyers. The more the word spreads that your house is for sale, the more offers you’ll get.

Market the Seller’s Home

Marketing is also a crucial aspect of the work that real estate agents should be doing for their clients. This can vary from the well-known bench real estate ads at bus stops, online advertisements, placing the For Sale sign in the front yard, or even just by taking attractive photos of the home’s interior and exterior to sell to the interests of potential buyers. The better image and representation that a seller’s house is given, the more feedback and general interest will be shown by people looking to rent or purchase the property.

There are a handful of things that real estate agents can, and should do to uphold their relationships with clientele. At the end of the day, there is one job to do, and that is to sell your house. Learn more today!