There are several things needed to be taken into consideration when selling your home. Questions like using the services of a REALTOR® (selling your home yourself can be an extremely difficult challenge), what amount to list your home for, whether or not to sell in the current market, and should you wait to sell until you have a new home.

As well you need to consider some other factors as well. Home inspections, open houses, and making sure your home will meet the required maintenance and expectations. With the help of the services from a professional real estate agent like Morgan MacLean, all the heavy lifting will be done by his team on your behalf.

Get A Free Home Evaluation Today!

The Grassroots Advantage

The Grassroots Real Estate Advantage
  • 1. Being the undisputed leaders in technology, marketing, and innovation in Alberta. Continuous and relentlessly
    researching and implementing new real estate technology.
  • 2. Leveraging a lifetime of local connections and knowledge to solidify business relationships and aggressively being
    involved in our business and social community.
  • 3. Changing the model of how agents pay fees to reduce barriers of entry for new and young agents. Providing higher
    marketing budgets for our clients, also providing the most extensive and productive mentorship in the business.
  • 4. Creating a fun, contemporary workspace for our clients and agents that demands creativity, teamwork, success,
    and breaks down the precious conceptions of what an oce should be.
  • 5. Small brokerage mentality allowing us to adapt quickly and change to market conditions in our volatile primary
    industry based economy.

The Grassroots Process

Grassroots Realty Marketing Advantage for home Sellers

Site Visit (CMA)

First order of business is getting together at the property to ensure we have all the information on the home. This is usually 45 minutes and gives us a fantastic opportunity to get to know each other and everything you love about the home.

Home Selling Recommendations

Not sure whether to replace the tired flooring, paint, or to stage etc. We can make recommendations and connect you with the best professional contractors to get the most out of your home.

Marketing Ingredients

Once your home is show ready, the Marketing Lab starts to bubble with professional photos, filming videos, and measuring for 3D floorplans. Ideally this will take place one week prior to hitting the market. Then we input the data and start building all the material.

Sign Up

Our modern branding and eye catching “For Sale” sign is placed at your home. The whole neighborhood will be a buzz!

Web launch

Once we have all the media ready to roll, we launch the listing on all our media outlets. The listing will be live on Matrix (for REALTORS only) right away and will take 24-48 hours to hit all the public sites.


After everything is online and we’ve tested all the links, we send you an email to preview. We then ask for your feedback or suggestions to make sure all info and spelling is correct… This is when it gets exciting!

Social Media Boost

Our strategy is time specific and cleverly laid out. Within 24 hours, your home should be going viral. This is the perfect opportunity for you to spread the word to your friends and family. The goal is to get your home to as many people that can see it online. The more the better!

Home Buying Offers

We provide potential buyers with all documentation needed to submit oers. As a team, we will discuss our negotiation strategy to ensure you receive top dollar for your home!


With military like precision, we’ve achieved our objective. It doesn’t end there though! The selling process can be intense and lengthy, so we will stand by your side and oer additional services and answer any questions so that you feel comfortable all the way through.


Now that we have a done deal, we need the lawyers to make it ocial. Bank documents and Title transfers are all done at this time. We have long standing relationships with established law firms we can refer you to, unless you have one you’ve worked with previously.

Moving truck

Now it’s time to start packing and preparing to move. Depending on the agreed upon possession date, we can help make sure you are ready and 100% prior to the possession date.

Key Release

Once you are out and moved on, we will be there to do final walk through and collect all the keys from you. We will then facilitate a key hand o to the new buyers and make sure everyone is happy.

Pop Bottles

We did it!!! We have successfully helped you sell your home and made the process/experience something to remember. This was a full team effort and with every successful sale there is always a reason to celebrate.

This is another area we excel in!

Our Home Selling Competitive Market Analysis

Before putting a home on the market or listing with a real estate agent, savvy home sellers obtain a Comparative Market Analysis, also referred to in industry as a CMA.

Comparative Market Analysis reports contain the following data:

Active Listings, homes currently for sale. These listings matter only to the extent that “they agree” with your competition for buyers. They are not indicative of market value because sellers can ask whatever they want for their home. It doesn’t mean any of the prices are realistic.

Sold Listings, homes that have closed within the past six months. These are your comparable sales and what an appraiser will use when appraising your home for the buyer, along with the pending sales (which will likely have closed by the time your home is sold). Look long and hard at the comparable sales because those are your market value.

O-Market / Withdrawn / Canceled, these are properties that were taken o the market for a variety of reasons. Usually the reason homes are removed from the market is because the prices were too high.

Contact Us Today To Discuss The Sale Of Your New Home.